Months in the making and sporting significant aesthetic and dynamic upgrades, Holden New Zealand has revealed the ROX, a radical new home-grown Colorado concept ute.
Built with the annual Fieldays agricultural show in mind, the Colorado ROX will take pride of place at Holden’s site at Mystery Creek from June 12 then will embark on a nationwide dealership tour coupled with call-ins at major events and activations.
“Our driving desire was to take our most capable vehicle, the Colorado, and beef it up to become the greatest awe-inspiring, eye-catching piece of machinery ever devised by Holden New Zealand,” said company boss Marc Ebolo.
“We know many of our customers have grand visions of what they’d like to do to personalise their own vehicles after driving them out of the dealership, so we wanted to showcase just how far you could take a Colorado.
“Once the ball was rolling our marketing team, together with partners Retro Vehicle Enhancement (RVE), spent considerable time and effort bringing this concept to life – and I think they’ve smashed the project out of the park.”
