Gruzo is a new website that makes finding and buying the right tyre online easy for consumers.
Gruzo is powered by New Zealand owned-and-operated business, DTM Wheel & Tyre Ltd. With decades of tyre and wheel experience under their belts, they’ve used that knowledge to make tyre buying easy by bringing their dealer network straight to you.
DTM Wheel & Tyre General Manager, Craig Wylde explains; “Gruzo delivers a number of benefits to consumers . . . they have the opportunity to research and make an important, informed decision while choosing a local installer of their choice. Gruzo delivers that connection, acting as an extension of our dealer networks business.”
How Gruzo works:
Consumers unsure of what the right tyre is for their car can use the Gruzo Tyre Shopping Assistant. It’s a smart system that knows the right questions to ask.
Gruzo will ask consumers questions including their current tyre dimensions (found printed on the tyre), the sort of car they drive (sports car, SUV, passenger car, truck, 4x4 etc), the various conditions they drive in and what’s important to them when choosing a tyre.
The Gruzo Tyre Shopping Assistant will then present consumers with a series of tyres that best match their requirements based on the responses given. An integrated fitment guide is utilised to achieve this.
Gruzo even gives consumers the option of selecting a local accredited tyre installer from their nationwide partner network.
Timely delivery to the selected Gruzo dealer is included free in the purchase.
Gruzo accepts all major credit cards, Q Card and Part Pay.
“It was important to give consumers the option of choosing their preferred local tyre
retailer to fit their new tyres. Our local Gruzo partners are an integral part of the
Gruzo experience. They provide consumers with a face-to-face service component to their
online purchase,” Craig says.
If the consumer has a little more tyre knowledge, they can choose to start shopping by the ‘all tyres’, ‘tyres by brand’, or ‘tyres on sale’ categories. Shopping by all ‘all tyres’ or ‘tyres by brand’ also gives you the option of adding a different tyre size to the order if you’re running staggered sizing.
If consumers have any questions beyond the information that’s available on Gruzo, you can contact one of the Gruzo team on 0800 463 936 or start talking with one of Gruzo’s tyre specialists online.
All products that are imported and sold by DTM Wheel & Tyre on gruzo.co.nz are well proven in the New Zealand marketplace and carry specific warranties as part of the Gruzo experience.
To find out more go direct to the Gruzo website https://www.gruzo.co.nz/ or check out Gruzo on social media at Facebook: https://www.facebook.com/gruzonz/ or Instagram at https://www.instagram.com/gruzonz/
To read every story in the July 2018 issue of NZ4WD go to Zinio.com (June 15) or purchase your own hard copy at the Adrenalin store.
